Priced to the street, not to the hope.

The campaign

The owners came to Buta after a month on the market with another agency and almost no enquiry. The guide had been set to win the listing rather than to match what comparable homes in Elara had actually achieved, and buyers had simply moved past it.

The campaign was relaunched at a guide built from the four most recent sales within a few streets. That is a difficult first conversation, and it is the one that decides the result: a guide buyers believe generates competition, and a guide they do not believe generates silence.

Enquiry started in the first week. By the fourth weekend there were multiple buyers who had inspected more than once, and the property sold above the guide to a family who had missed out on a similar home two streets away.